In an interview with Gordon Young, Editor-in-Chief of The Drum, Creative Director Steve Hickson introduces Ensemble Studio and discusses why we weren’t going to let a national lockdown stand in the way of re-launching our new creative offering.
Touching on the importance of investing in both people and design, Steve talks about how design impacts client sales, profits and even politics, evidenced by President Joe Biden’s election campaign.
Here at Ensemble Studio, these principles of design are not only embedded in our identity, but they are also brought through in all the work that we do.
Steve says: “We talk about design being key to brand success. A brand is as only as good as the people behind it, the staff all doing what’s right in a consistent fashion, and offering a great product and a great customer experience.”
“We really hope that by investing in our brand it is going to benefit the agency as well as giving our people that extra impetus to produce great work and do what’s right for the agency.”
Drawing on the positives of the current global situation, Steve argues that despite remote working, the amount of impressive creative work being done hasn’t changed and, if anything, good design – especially within the digital space – is more important than ever.
See the full article on The Drum here.
